Meet the team

Meet

Mark Simmons

Mark joined us in November 2020 as Marketing Manager.

Here he discusses his role, why he joined Biofortuna and what motivated him to pursue a career in marketing.

Meet

Mark Simmons

Mark joined us in November 2020 as Marketing Manager.

Here he discusses his role, why he joined Biofortuna and what motivated him to pursue a career in marketing.

Please describe your role as a Marketing Manager

It’s a varied and enjoyable role encompassing everything from research, planning, campaigning, and brand management.

At its simplest it’s about saying the right things to the right people at the right time.

You just need to work out what all of those are!

Who is your audience, what do they need, what do they want and – most importantly – value, and what is the most effective way to reach them?

 

Why did you decide to work in Marketing?

I think most people are drawn to what they are naturally good at and find interesting. At school I liked listening and talking to people, and I could tell stories. I always preferred being creative than doing things like maths.

Even as a 10-year-old I was interested in why people preferred McDonalds to Burger King or Coca-Cola to Pepsi and it just grew from there.

 

Why did you choose Biofortuna?

I like having an impact, I like knowing the work that I do makes a difference. I’ve spent the last six years of my career in the healthcare sector, and I enjoy helping to grow companies that make a positive difference to health and wellbeing.

Having helped my last employer to double their turnover, Biofortuna offered me the opportunity to do more of the same, but on a much bigger scale.

What does a typical day look like for you at Biofortuna? 

That’s one of the things I really love about the role, there is no typical day. Each day is different.

I try to structure my week so that I do my market research on a particular day and my campaign planning on another day, however the reality is we are a growing business, and we all pitch in and help each other out.

 

What do you like most about your job?

It’s a supportive environment but it’s also challenging, and I like that. I’m at my best in that kind of setting. The business objectives are clearly communicated, and you are empowered to use your ability and experience to identify the best ways of meeting them.

Together with the rest of the management team, I have recently completed an Insights® Discovery management training course to understand your own behaviours’ impact on others.

We have also recently expanded the marketing team, so I also enjoy bouncing ideas off other creative people.

 

What do you like to do away from work?

I like to visit the gym every day after work. I don’t go inside, I just visit. It’s got a big car park that’s handy for the Tandoori Palace across the road.

Other than that, I follow the fortunes of Rotherham United and enjoy spending time with my family.

JOIN THE TEAM

We are a growing company committed to establishing ourselves as one of the world’s leading contract assay developers and manufacturers.

As a direct result of that growth, we are always on the lookout to expand our team with the brightest talent.

Click here to visit our careers page and view our latest opportunities.

Contact us